Leading product development for a synthetic biology startup from 0 to 1 as a Cocker Innovation Fellow.
Problem
An early-stage synthetic biology project needed product direction, market validation, and a go-to-market strategy with no prior product infrastructure.
Approach
Led MVP design, product roadmap, and GTM strategy. Conducted customer discovery with 200+ users to validate product direction. Built an AI-powered SEO content engine generating 20+ articles per week and deployed automated HTML email campaigns with weekly triggers.
Results
200+ users interviewed; AI content engine producing 20+ articles/week; product roadmap and GTM strategy complete.
Tech Stack
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